Xiaomi led the Indian Smartphone Market in 2018 while Samsung took the Second place: IDC

"Xiaomi led the Indian Smartphone Market in 2018: IDC"
Xiaomi led the Indian Smartphone Market in 2018: IDC
Image Source: Getty Images

       Chinese smartphone manufacturer Xiaomi with 28.9 percent market share led the Indian smartphone market in 2018, while the South Korean brand Samsung took the second place with 22.4 percent share followed by Vivo at 10 percent, according to a report by International Data Corporation (IDC).
       Upasana Joshi, Associate Research Manager, at IDC India said that, "The premium end of the market outgrew all other price segments in 2018 with 43.9 percent Year-on-Year (YoY) growth. One Plus emerged as the leader in the price segment range $500-$700 and in the super premium segment and Samsung surpassed Apple for the top position with its Galaxy S9 series."

"IDC Report on Smartphone Market Share in India in 2018"
IDC Report on Smartphone Market Share in India in 2018
Source: IDC

  • Contrary to the online market which had a Blast in 2018, offline channels had a dull year

      According to the report, the online-focused brands drove the online channel share to an all time high of 38.4 percent in 2018 and a whopping 42.2 percent in 2018 Q4 whereas offline channels had a rather muted year with a modest 6.7 percent annual growth and a 5 percent sequential growth in Q4.

      Joshi also added, "Shipments from Xiaomi, Asus, One Plus and more grew online channels by 47.3 percent Year-on-Year (YoY) in Q4, but the offline channel was unable to keep pace with the discounts and go-to-market initiatives from the e-tailers almost throughout the year."

  • The Rs 15,000 category was the winner of the smartphone market 


      The users were ready to generously spend on smartphones throughout the year, to what amount an average consumer was willing to pay? The overall smartphone average selling price remained flat in 2018 at $158 which translates to around Rs 11,000, with high shipments in the mass segment of $100-$200 which amounts to Rs 7,000 to Rs 14000 approx. The latter segments app apparently accounted for more than half of the smartphone market in India, according to the report.

      "The premium end of the market (above US$500) outgrew all other price segments in 2018 with 43.9 percent YoY growth, although it still constitutes a meager 3 percent share of the overall smartphone market. One Plus emerged as the leader in US$500-US$700 segment on the back of the One Plus 6 and the newly-launched One Plus 6T. However, in the super premium segment of US$700+, Samsung surpassed Apple for the top position with its Galaxy S9 series," said Upasana Joshi.

  • Xiaomi's Dominance in the Indian smartphone market continues even in 2018.
"IDC Report on Smartphone Market Share in India in 2018"
IDC Report on Smartphone Market Share in India in 2018
Source: IDC

       Xiaomi continued to dominate the Indian smartphone market even in 2018 with most of its smartphones price in the category of Rs 15000. On back of its affordable Redmi series, the brand grew by 28.6 percent in the Q4 of the 2018.

      Among them, Xiaomi's Redmi 5A, Redmi Note 5 and Redmi Note 5 Pro turned out to be the fastest selling smartphones across brands with 10 million shipments each in the whole year. Xiaomi India continued to lead in the online channel with a share of 47.2 percent. The company also left behind Vivo in the offline channel reaching second slot in Q4 2018.

  • Feature phone market still alive

     The feature phone market is still alive and is primarily driven by Jio phones making a whole 56 percent of the total mobile phone market with 181.3 million unit shipments in 2018 and 10.6 percent YoY growth, according to the report.
Location: India

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